There will be a new air route between Poprad and London since October. Thousands of British holidayers will thus have a much easier access to winter skiing in the High and Low Tatras and won´t have to travel via Košice, Krakow or Budapest anymore. The Wizz Air low-cost airline company will operate direct flights three times a week, with Airbus 320 planes for 180 passengers. This shall open a new promising market for the Tatras.
In the past, the route Poprad-London was one of the most successful flight connections between Poprad and the rest of the world so local Tatra people are very excited and rather sensitive about its reopening. The operation starts on 28th October 2014 and the low-cost Wizz Air company will be flying to the Luton airport in London every Tuesday, Thursday and Saturday. One-way tickets will cost from 29.99 €.
The new flight route will bring the Tatras into play and connect Poprad airport with the world again. It is usually transport that is considered an obstacle by holidayers and influences them when choosing a holiday destination.
The route represents considerable potential for Slovakia on the market of the United Kingdom all year round, which was confirmed even by an analysis of the Slovak agency for tourism. This concerns mainly products of winter tourism, summer trips to the mountains, journeys combined with tasting of Slovak cuisine and wines or golf holidays.
The regional organisations of Región Vysoké Tatry and Liptov will be supporting the flight route financially in the beginning and are preparing further business-marketing campaigns so that more tourists could fly to the Tatras in the future.
The efficiency of the new route will be tested in the autumn and mainly in the upcoming winter. There is not much time left and a lot of work ahead of hoteliers and operators of various attractions in the Tatras. They need to approach the clientele and attract holidayers to come to Slovakia and enjoy active relaxation there.